Privacy Policy
Effective Date: March 1, 2025
Pacific Open Water Swim Co. (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information of our users. This Privacy Policy outlines how we collect, use, and disclose personal information through our websites, including www.pacificswim.co and www.swimalcatraz.com.
1. Information We Collect
We may collect the following types of personal information:
• Identifiers: Your name, email address, and phone number when you make a reservation, create an account, or contact us.
• Transaction Information: Details related to swim bookings or event participation.
• Communications: Content of inquiries or customer service messages you send to us.
• Device and Usage Data: IP address, browser type, operating system, referral URLs, and usage behavior collected via analytics tools and cookies.
2. How We Use Your Information
We use your personal information to:
• Provide and improve our services, including reservations, customer support, and scheduling.
• Communicate with you about your booking or inquiry.
• Analyze usage patterns to improve website functionality, safety protocols, and swimmer resources.
• Comply with legal obligations and enforce our Terms of Use.
3. Analytics and Cookies
We use Google Analytics and other third-party analytics providers to understand how users interact with our websites. These services may use cookies, device identifiers, and similar technologies to collect information about your visit.
Analytics providers may collect data across websites over time. Although we do not serve personalized ads, this tracking may be considered “sharing” under California law. You may opt out of Google’s tracking by visiting Google’s opt-out tools.
Cookies We May Use Include:
• Essential cookies for site functionality
• Performance cookies to measure usage
• Analytics cookies from Google Analytics and similar tools
4. Disclosure of Information
We do not sell personal information. We may disclose your data:
• To service providers such as web hosts, analytics vendors, and booking platforms.
• To legal authorities when required to comply with applicable law.
• In connection with a business transfer, such as a merger, acquisition, or restructuring.
Affiliated entities include:
• Altos Pacific, LLC (dba Pacific Open Water Swim Co.)
• Swim Tahoe LLC
• SwimAlcatraz.com
5. Your California Privacy Rights
Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), you have the right to:
• Know the categories and specific pieces of personal information we collect.
• Delete your personal information (subject to certain exceptions).
• Correct inaccurate personal data.
• Opt out of “sharing” for cross-site tracking purposes.
• Not be discriminated against for exercising these rights.
To make a privacy request, contact us at: swim@pacificswim.co
We will respond within 45 days as required by law. You may authorize an agent to make a request on your behalf.
6. Security
We implement reasonable physical, technical, and administrative safeguards to protect your information. However, no internet-based system is entirely secure, and we cannot guarantee complete security of your data.
7. Children’s Privacy
Our services are not directed to children under 13, and we do not knowingly collect personal data from them. If we become aware that we have done so, we will delete the information.
8. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Effective Date.” We encourage users to review the policy periodically.
9. Contact Us
If you have questions or concerns about our Privacy Policy, please contact us:
Pacific Open Water Swim Co.
PO Box 566, Mill Valley, CA 94942
Email: swim@pacificswim.co
Phone: 415-737-9870